Marketing vs. Public Relations

The agendas of public relations and marketing are different. Marketing is interested in the market — consumers and demand. Public relations is interested in relationships — reducing conflict and improving cooperation.

Good public relations will create a healthy environment for marketing. But simply providing technical support for marketing is not the same as good public relations.

Read more...
 

Seven Deadly Sins of Public Relations

Every corporation has a public relations method—it’s as necessary to a company as its name. The only question is whether the corporation wants to strategically direct this power or let it drift off on its own.

This sort of question gave rise to a noteworthy white paper in the 1980s titled "The Seven Deadly Sins of Public Relations." Today, however, they’re profoundly worse. In a YouTube-driven, anybody-can-write-a-blog atmosphere, these seven deadly sins not only remain in control, their magnitude has intensified to an almost unstoppable force. If they are left to themselves, these sins will destroy profit, reputation, company performance and earnings, particularly in an intensive 21st Century environment.

You may be left wondering why companies who develop and utilize a strategic public relations focus seem to do better than others. Here are the most recent seven deadly sins that exemplify this:

Read more...
 

What Makes Holt Communications Different

  • Holt Communications is committed to ensuring that our clients aren’t just mentioned in stories, but are actively involved in the events that shape stories.

  • Holt Communications has over a decade of public policy and communications experience.  We know the strategies and tactics that make an immediate impact for your organization or issue.

  • Holt Communications  is connected with influencers and the media.  We have been active players in hundreds of public relations battles and know how to get results for our clients.

  • Holt Communications is a team that works well together.  Our clients have access to a full “war room” of talent, that combines the capabilities and expertise to meet their communications needs.

  • Holt Communications brings a fresh look and creativity, which we put to use in helping our clients break through in today’s hyper-competitive and diluted media environment.

  • Holt Communications has a strong business background, and brings a wealth of knowledge on complex issues to the table.  This allows us to move quickly in helping our clients draw up strategies and execute them.

 


Who We Are!

Holt Communications  provides expertise in managing successful public relations campaigns, developing media strategies, and helping organizations and businesses bring attention to their issues in today’s ever crowded and competitive public arena. We have over a decade of experience working in the private sector, and we have been engaged in hundreds of high profile public relations battles. Now, we put that experience to work for our clients, providing them with the organization, strategies and skills necessary to achieve their complete public relations objectives.

Our Locations

  Location

214 S. Main St. Suite A
Elkhart, IN 46516

574 . 206 . 0200 ( t )
574 . 206 . 0220 ( f )
info@holtcomm.com ( e )

Connect With Us!

  • Follow us on FaceBook!
  • Get our daily news feeds!
  • Get our latest tweets!
  • Share our stories on Digg!
  • Submit to Technorati!